Cupping is the industry standard to evaluate flavor attributes like aroma/fragrance, acidity, sweetness, aftertaste, mouthfeel of a coffee. It is a universal standardized method that allows coffee buyers, roasters & baristas to quantify a coffees characteristics & communicate attributes in a universal language with others. For green coffee buying or maintaining consistency in roasted coffee flavor profile, cupping is one of the most important processes.
At Third Wave Coffee Roasters we meticulously cup hundreds of green bean samples every year to curate select range of coffees that will be unique and delicious! We also cup every batch of coffee that is roasted to ensure that the same flavor profile is maintained for consistency.